A Study on the Use of Questionnaires in Measuring Attendee Satisfaction at Religious Events in Yola South Local Government Area, Adamawa State
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Chapter One: Introduction
1.1 Background of the Study
The evaluation of attendee satisfaction at events, particularly religious gatherings, plays a vital role in ensuring continuous improvement and sustained engagement. Questionnaires are among the most effective tools for gathering feedback due to their flexibility, scalability, and ability to capture detailed responses. In Yola South Local Government Area of Adamawa State, religious events, including annual conventions, revivals, and interfaith dialogues, attract large numbers of attendees. Assessing satisfaction levels through structured questionnaires provides event organizers with actionable insights into areas such as logistics, content delivery, and overall experience. Recent studies by Adeleke and Ibrahim (2023) and Musa et al. (2024) have underscored the growing importance of integrating data-driven approaches in event management. However, challenges such as low response rates, poorly designed questionnaires, and misinterpretation of data often undermine the effectiveness of these tools. This study examines the utility of questionnaires in measuring attendee satisfaction at religious events in Yola South LGA, focusing on the design, implementation, and analysis processes.
1.2 Statement of the Problem
Religious event organizers in Yola South LGA face significant challenges in understanding attendee satisfaction due to inadequate feedback mechanisms. While questionnaires offer a structured approach to gathering feedback, issues such as irrelevant questions, lack of respondent anonymity, and insufficient data analysis hinder their effectiveness. Consequently, event organizers struggle to address attendee concerns, leading to declining engagement and reduced event success. This study addresses these gaps by exploring the effective use of questionnaires in measuring attendee satisfaction at religious events, identifying best practices and barriers to implementation.
1.3 Objectives of the Study
1. To evaluate the effectiveness of questionnaires in measuring attendee satisfaction at religious events in Yola South LGA.
2. To identify challenges associated with the design and distribution of questionnaires in this context.
3. To propose strategies for improving the use of questionnaires to enhance attendee feedback quality.
1.4 Research Questions
1. How effective are questionnaires in measuring attendee satisfaction at religious events in Yola South LGA?
2. What challenges do event organizers face in designing and distributing questionnaires for feedback collection?
3. What strategies can improve the effectiveness of questionnaires for attendee satisfaction measurement?
1.5 Research Hypotheses
1. H1: Questionnaires are a reliable tool for measuring attendee satisfaction at religious events in Yola South LGA.
2. H2: Challenges such as poor design and low response rates hinder the effective use of questionnaires.
3. H3: Implementing targeted strategies improves the effectiveness of questionnaires in attendee feedback collection.
1.6 Significance of the Study
The findings of this study will provide valuable insights for religious event organizers, helping them design better feedback mechanisms through effective questionnaire use. By addressing common challenges and proposing actionable strategies, the study contributes to improved attendee experiences and event outcomes. Additionally, it enriches academic literature on feedback collection methods in event management.
1.7 Scope and Limitations of the Study
This study is limited to the use of questionnaires in measuring attendee satisfaction at religious events in Yola South LGA, Adamawa State. It does not cover other feedback collection methods or non-religious events.
1.8 Operational Definition of Terms
1. Questionnaire: A structured set of questions designed to collect feedback from attendees.
2. Attendee Satisfaction: The level of contentment or fulfillment expressed by participants in an event.
3. Religious Events: Gatherings organized for spiritual, worship, or interfaith purposes, such as conventions and revivals.
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